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RBK: NOW PLAYING?
DADDY YANKEE AND MANY MORE TEAM UP
FOR BRAND?S CELEBRATION OF THE FUSION OF MUSIC AND
SPORTS
Canton, MA. (March 8, 2006) ? Reebok takes its historic music
movement to the next level with an unprecedented event bringing
together the newest faces of Rbk entertainment, Nelly, Daddy Yankee,
Mike Jones, Lupe Fiasco and many more. The event, Rbk: Now
Playing will showcase the breadth of Rbk?s roster of cultural icons
and the unique sound and flavor they each bring to the game. The
invitation-only event took place on Wednesday, March 8th in New York
City at celeb hot spot Marquee.
Representing the dynamic fusion between sports and music, the Rbk
music movement has enabled the brand to further energize the
industry with exciting product launches, innovative television and print
ads, and unique consumer and retail promotions. The most-recent
members of the Rbk Music family will join Rbk?s veteran squad,
including Jay-Z, 50 Cent and Pharrell Williams as part of the
campaign.
?Reebok became a leader in the fusion of sports and music in 2002
when we created our ?Sounds and Rhythm of Sport? platform,? said
Dennis Baldwin, Reebok?s chief marketing officer. ?Since then,
Reebok has continued to be on the forefront by partnering with top
music icons to create cutting-edge products that truly resonate with
today?s global youth.?
Reflecting their personal style and flavor, the artists will each have
their own product lines, launching in spring 2006. ?The King of
Reggaetón? will have a signature collection of footwear, apparel and
accessories called ?Daddy Yankee?. ?I?m excited to have a
collection that mirrors my style and allows consumers to fully
celebrate the culture of the genre I represent and I?m truly honored to
be able to share my uniqueness and creativity with the rest of the
world through my deal with Reebok,? said Daddy Yankee.
In addition to having authentic new collections, Daddy Yankee will be
featured in Reebok?s ?I Am What I Am? global advertising campaign.
The ?I Am What I Am?? campaign celebrates contemporary heroes of
today?s global youth, including music icons, athletes and
entertainers. The four artists will be the newest members to join the
brand?s ?I Am What I Am? family which includes 50 Cent, Jay-Z,
Pharrell, Maggie Gyllenhaal, Donovan McNabb, Allen Iverson, Yao
Ming, Nicole Vaidisova, Miri Ben-Ari, Christina Ricci, Stevie Williams
and many more.
Reebok International is a leading worldwide designer, marketer and
distributor of sports, fitness and casual footwear, apparel and
equipment. Headquartered in Canton, MA, Reebok can be accessed
on the World Wide Web at www.rbk.com.
DADDY YANKEE AND MANY MORE TEAM UP
FOR BRAND?S CELEBRATION OF THE FUSION OF MUSIC AND
SPORTS
Canton, MA. (March 8, 2006) ? Reebok takes its historic music
movement to the next level with an unprecedented event bringing
together the newest faces of Rbk entertainment, Nelly, Daddy Yankee,
Mike Jones, Lupe Fiasco and many more. The event, Rbk: Now
Playing will showcase the breadth of Rbk?s roster of cultural icons
and the unique sound and flavor they each bring to the game. The
invitation-only event took place on Wednesday, March 8th in New York
City at celeb hot spot Marquee.
Representing the dynamic fusion between sports and music, the Rbk
music movement has enabled the brand to further energize the
industry with exciting product launches, innovative television and print
ads, and unique consumer and retail promotions. The most-recent
members of the Rbk Music family will join Rbk?s veteran squad,
including Jay-Z, 50 Cent and Pharrell Williams as part of the
campaign.
?Reebok became a leader in the fusion of sports and music in 2002
when we created our ?Sounds and Rhythm of Sport? platform,? said
Dennis Baldwin, Reebok?s chief marketing officer. ?Since then,
Reebok has continued to be on the forefront by partnering with top
music icons to create cutting-edge products that truly resonate with
today?s global youth.?
Reflecting their personal style and flavor, the artists will each have
their own product lines, launching in spring 2006. ?The King of
Reggaetón? will have a signature collection of footwear, apparel and
accessories called ?Daddy Yankee?. ?I?m excited to have a
collection that mirrors my style and allows consumers to fully
celebrate the culture of the genre I represent and I?m truly honored to
be able to share my uniqueness and creativity with the rest of the
world through my deal with Reebok,? said Daddy Yankee.
In addition to having authentic new collections, Daddy Yankee will be
featured in Reebok?s ?I Am What I Am? global advertising campaign.
The ?I Am What I Am?? campaign celebrates contemporary heroes of
today?s global youth, including music icons, athletes and
entertainers. The four artists will be the newest members to join the
brand?s ?I Am What I Am? family which includes 50 Cent, Jay-Z,
Pharrell, Maggie Gyllenhaal, Donovan McNabb, Allen Iverson, Yao
Ming, Nicole Vaidisova, Miri Ben-Ari, Christina Ricci, Stevie Williams
and many more.
Reebok International is a leading worldwide designer, marketer and
distributor of sports, fitness and casual footwear, apparel and
equipment. Headquartered in Canton, MA, Reebok can be accessed
on the World Wide Web at www.rbk.com.
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